See Arch is a woman owned architecture studio based in Petaluma and Berkeley, CA. Sarah, the principal architect, came to me requesting a new website with a refreshed brand.

With clientele based largely in the bay area, we sought to connect an element of See Arch’s existing brand (the polygon) with a sense of place and beauty (the atmospheric California fog) in brand images representing key geographies : Marin, Napa/Sonoma, Silicon Valley, San Francisco, and Los Angeles. These images and textures are incorporated at strategic moments of pause, while the rest of the brand is clean and minimal with elegant typography and plenty of white space.