I designed the logo and tagline for an independently-owned local toy store in Petaluma, California. This was a quick project (one month turn around), with a goal of creating something fun, inviting, and inclusive of all ages. Petaluma is a town known for its chickens and cows, with a cherished annual Butter and Eggs festival, but a goal we had for this project was to explore new symbols that better celebrate how this town is perceived and experienced by the families who live here.

For the logo mark I created a mascot that personifies California’s beloved poppy flower— something that would appeal to both Petalumans and Californians in general. The tagline “great toys, great times” engages easily with its simple, catchy manner. The brand language is timeless and not overly trendy, designed to feel at home in Petaluma’s historic downtown and appeal to children, teens, and grown ups alike.